Free dating sites bristol uk
Led by Jennie Zhang from Oxford University, it found when women message first, men only reply 42 per cent of the time.
In around half of the conversations, the other person did not respond.
This guarantees genuine matches by preventing men from liking every profile to 'play a numbers game' – which research suggests as many as a third do.
This is frustrating for women who find many of their matches do not reply to their messages.
You browse photos and if you're interested, you swipe right - if you're not, you swipe left.